Rhode Island Foundation

The Rhode Island Foundation was making big changes, and needed to find clear messaging that respected their past and focused on their future. Through research, one-on-one meetings and interviews, focus groups and surveys our team got everyone involved to create a brand and messaging that would ring true for staff, the community and stakeholders.

Rhode Island Foundation staff working together to define and understand their key brand attributes.

Kicking it Off

We launched the brand internally at an all staff breakfast. Everyone received their new business cards, a small Moleskine notebook, and a brand book that detailed the new look and messaging — including introductory talking points and messaging. This event was a huge success, generating a huge amount of staff buy-in for the new brand.

3 Brand Pillars

A Trusted Leader

We have earned the trust of donors, community leaders, and Rhode Islanders through nearly a century of effective investments, strategic grants, and responsible decisions.

Transforming Rhode Island

We align our fundraising, grant making, and leadership to inspire and engage Rhode Islanders to address today's challenges and create lasting improvements in our community.

Inspiring our Community

We challenge and encourage Rhode Islanders to become active and involved in our communities, to form meaningful partnerships, and to work together for the good of Rhode Island.