HealthSource RI
For the last two years our team has worked with HealthSource RI — Rhode Island's state based health exchange — helping them to find creative ways to maintain brand equity, reach highly-targeted audiences and grow enrollment numbers. The result was a 99.5% enrollment rate, including a 20% increase in new enrollments.
Full page ad in Providence Monthly (December 2016)
Display ads featuring real Rhode Islanders were placed in Facebook, Twitter, Spotify and Pandora
Radio
Targeted radio spots ran statewide along with placements with Spotify and Pandora
Collateral
Collateral pieces including brochures, cards and flyers that were used at events and healthcare providers across the state.
For Employers
HealthSource RI offers the official health insurance marketplace for small business employers. We worked with HealthSource RI to create distinct messaging for this audience, while keeping the overall look and feel in place to keep continuity with the main brand.
Created to kick off sales presentations — this video educates small business leaders about the benefits of providing employee health plan options through the HealthSourceRI for Employers program.
Behind the Scenes:
Shop: Basics Group
Direction: Hallie Steele
Strategy: Hallie Steele / Andrea Cacase / Amy Bernhardt
Design : Amy Bernhardt / Hallie Steele / Andrea Cacase /
Words: Amy Bernhardt / Mariam Amanullah
Photography: Stephanie Alvarez Ewens / Rue Sakayama
Audio and Video Production: Axion Media Lab
Media: RDW Group
