Olneyville Square

With a long history as one of the most diverse and engaging neighborhoods in Providence, the Olneyville Square business district was looking for an authentic brand that didn’t genericize the community. We started by engaging residents and local business leaders to create an identity that respected the history, heritage, culture and grit that defines Olneyville Square. The result is a mark that is a distinct, but neutral, canvas on which the vibrant heart of Olneyville can come to life.

Meeting with business owners in Olneyville Square. Their input and participation was paramount in creating an authentic brand and a successful roll-out.