It's All in Our Backyard Campaign

The Rhode Island: It's all in Our Backyard campaign was born out of a need to infuse pride of place — to help Rhode Islanders see their state as a vibrant, stimulating place to live and work. The campaign was a statewide effort that included billboards, tv, print and web ads, social media, videos, tours and a dynamic website. Since its inception, the campaign has garnered earned media with positive reviews, and become an inspiration for government and media efforts to celebrate Rhode Island.

The campaign featured a series of videos highlighting stories from unique Rhode Island businesses — people who are working, innovating and thriving in Rhode Island.